[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.helimania.cz\/strategicka-analyza\/#Article","mainEntityOfPage":"https:\/\/www.helimania.cz\/strategicka-analyza\/","headline":"STRATEGICK\u00c1 ANAL\u00ddZA","name":"STRATEGICK\u00c1 ANAL\u00ddZA","description":"SWOT Anal\u00fdza SWOT anal\u00fdza je metoda, kter\u00e1 n\u00e1m ur\u010duje slab\u00e9 str\u00e1nky a siln\u00e9 str\u00e1nky, p\u0159\u00edle\u017eitosti a hrozby dan\u00e9 firmy. Slou\u017e\u00ed k\u00a0posouzen\u00ed a vyhodnocen\u00ed dan\u00e9ho probl\u00e9m\u016f, a jeho n\u00e1sledn\u00e9 eliminaci. Zkoum\u00e1 n\u00e1m strategii, vn\u011bj\u0161\u00ed i vnit\u0159n\u00ed prost\u0159ed\u00ed organizace, n\u00e1sledn\u00e9 p\u0159\u00edle\u017eitosti i hrozby. SWOT anal\u00fdza je sou\u010d\u00e1st marketingov\u00e9ho tahu. D\u00edky SWOT anal\u00fdze m\u016f\u017ee p\u0159edej\u00edt firma \u0161patn\u00fdm strategick\u00fdm... <p><a class=\"more-link\" href=\"https:\/\/www.helimania.cz\/strategicka-analyza\/\">\u010d\u00edst v\u00edce<\/a><\/p>","datePublished":"2025-03-05","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.helimania.cz\/author\/#Person","name":"helimania.cz\n","url":"https:\/\/www.helimania.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"helimania.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.helimania.cz\/wp-content\/uploads\/img_a287936_w1777_t1498493660.jpg","url":"https:\/\/www.helimania.cz\/wp-content\/uploads\/img_a287936_w1777_t1498493660.jpg","height":0,"width":0},"url":"https:\/\/www.helimania.cz\/strategicka-analyza\/","about":["Podnik\u00e1n\u00ed"],"wordCount":452,"articleBody":"SWOT Anal\u00fdzaSWOT anal\u00fdza je metoda, kter\u00e1 n\u00e1m ur\u010duje slab\u00e9 str\u00e1nky a siln\u00e9 str\u00e1nky, p\u0159\u00edle\u017eitosti a hrozby dan\u00e9 firmy. Slou\u017e\u00ed k\u00a0posouzen\u00ed a vyhodnocen\u00ed dan\u00e9ho probl\u00e9m\u016f, a jeho n\u00e1sledn\u00e9 eliminaci. Zkoum\u00e1 n\u00e1m strategii, vn\u011bj\u0161\u00ed i vnit\u0159n\u00ed prost\u0159ed\u00ed organizace, n\u00e1sledn\u00e9 p\u0159\u00edle\u017eitosti i hrozby. SWOT anal\u00fdza je sou\u010d\u00e1st marketingov\u00e9ho tahu. D\u00edky SWOT anal\u00fdze m\u016f\u017ee p\u0159edej\u00edt firma \u0161patn\u00fdm strategick\u00fdm tah\u016fm. Anal\u00fdza takt\u00e9\u017e m\u016f\u017ee slou\u017eit pro lep\u0161\u00ed a koordinovan\u011bj\u0161\u00ed rozvoj spole\u010dnosti, co\u017e je zvl\u00e1\u0161t\u011b v\u00a0dne\u0161n\u00ed turbulentn\u00ed dob\u011b vit\u00e1ln\u00ed.\u00a0HistorieP\u016fvodcem t\u00e9to metod je Albert Humfrey z Kalifornsk\u00e9 Stanfordsk\u00e9 univerzity. Jeho v\u00fdzkumn\u00fd team p\u0159i\u0161el na tuto metodu, kde pou\u017e\u00edvali data z 50 podnik\u016f. Od t\u00e9 doby se tato metoda stala ned\u00edlnou sou\u010d\u00e1st\u00ed ve v\u011bt\u0161in\u011b podniku, aby firma \u0161lapala jako hodinky a tak\u00e9 pro odd\u011blen\u00ed v reklamn\u00edch agentur\u00e1ch atd.SWOT anal\u00fdzu d\u011bl\u00edme do dvou skupin mezi vnit\u0159n\u00ed prost\u0159ed\u00ed a vn\u011bj\u0161\u00ed prost\u0159ed\u00ed. Do vnit\u0159n\u00edho prost\u0159ed\u00ed pat\u0159\u00ed siln\u00e9 a slab\u00e9 str\u00e1nky podniku, naopak do vn\u011bj\u0161\u00edho prost\u0159ed\u00ed podniku pat\u0159\u00ed p\u0159\u00edle\u017eitosti a hrozby.Zkratky SWOTSStrenght&#8211; ve SWOT anal\u00fdze p\u00edsmeno S ur\u010duje siln\u00e9 str\u00e1nky podniku. Silnou str\u00e1nku bychom mohli i dokonce m\u016f\u017eeme vn\u00edmat tak\u00e9 zam\u011bstnance a jejich rozs\u00e1hl\u00e9 zku\u0161enosti v\u00a0dan\u00e9m oboru nebo z\u00edskan\u00e9 prax\u00ed. D\u00e1le do siln\u00fdch str\u00e1nek m\u016f\u017eeme po\u010d\u00edtat vybaven\u00ed, dobr\u00e9 z\u00e1zem\u00ed firmy a jej\u00ed lokalita, vedouc\u00ed pracovn\u00edky, dobr\u00e9 jm\u00e9no firmy (goodwill), dodavatel\u00e9, odb\u011bratel\u00e9, flexibilita, schopnost udr\u017een\u00ed se na pracovn\u00edm trhu, kvalita, jedn\u00e1n\u00ed se z\u00e1kazn\u00edky na vysok\u00e9 \u00farovni.W\u00a0Weakness ur\u010duje slab\u00e9 str\u00e1nky. Opa\u010dn\u00e9 efekty siln\u00fdch str\u00e1nek, nedostatek zku\u0161enost\u00ed, \u0161patn\u00e1 lokalita, nekvalita, prodleva v dod\u00e1n\u00ed, \u0161patn\u00e9postupy, nedostatek zam\u011bstnanc\u016f, \u0161patn\u00e1 komunikace se z\u00e1kazn\u00edkem apod.OOportunity &#8211; P\u0159\u00edle\u017eitosti znamen\u00e1 ve SWOT anal\u00fdze- co m\u016f\u017ee dan\u00e1 firma pro sebe z\u00edskat nap\u0159. finan\u010dn\u00ed p\u0159\u00edsp\u011bvek, nov\u00e9 kontakty pro firmu tzn. nov\u00fd z\u00e1kazn\u00edci, odb\u011bratel\u00e9, mo\u017enost expandovat do sv\u011bta, z\u00edsk\u00e1v\u00e1n\u00ed benefit\u016f, nov\u00fd p\u0159\u00edle\u017eitosti, ceny, certifik\u00e1ty, modern\u00ed technologie (stroje, po\u010d\u00edta\u010de apod.)TThreat &#8211; Hrozbou m\u016f\u017ee firma vn\u00edmat nap\u0159. n\u00e1r\u016fst konkurence, \u017eiveln\u00e9 pohromy, bankrot, ztr\u00e1tu dobr\u00e9ho jm\u00e9na firmy, pomluvy, ztr\u00e1tu kvalifikovan\u00fdch zam\u011bstnanc\u016f, odchod zam\u011bstnanc\u016f nebo z\u00e1kazn\u00edk\u016f ke konkurenci apod.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"STRATEGICK\u00c1 ANAL\u00ddZA","item":"https:\/\/www.helimania.cz\/strategicka-analyza\/#breadcrumbitem"}]}]